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Sinopsis
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
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Reseña del editor
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
Contraportada
This book stands for the synthesis of the managerial and the analytic approaches to marketing. During the past three decades, these two points of view have diverged sharply.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
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Prentice Hall College Div, 1990
ISBN 10: 0138519404
ISBN 13: 9780138519407
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Publicado por
Prentice Hall, 1990
ISBN 10: 0138519404
ISBN 13: 9780138519407
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Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Prentice Hall Pub Date: 10/18/1990 Binding: Paperback Pages: 800 first edition. Nº de ref. del artículo: 6850176
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Publicado por
Prentice Hall, 1990
ISBN 10: 0138519404
ISBN 13: 9780138519407
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textbook. Condición: Very Good. 1st Edition. Used - Very Good. Nº de ref. del artículo: 13-M-3-0198
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
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Prentice Hall (edition 1), 1990
ISBN 10: 0138519404
ISBN 13: 9780138519407
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
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Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de America
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Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Nº de ref. del artículo: ZEV.0138519404.VG
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