Secrets of Closing Sales - Tapa dura

Roth

 
9780137994120: Secrets of Closing Sales

Sinopsis

A new edition of the best-selling guide to the art of closing sales. The new edition provides tactics, strategies and methods, and coverage now includes insight into critical path selling, group selling, strategic selling, and key account selling. Other topics covered included how to analyze the customer psyche, how to cash in on callbacks, how to make the telephone your tool, not your tyrant, how to get leads from satisfied customers, and how to profit from telemarketing.

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Reseña del editor

The perennial bestseller on the art of closing sales--now updated to meet the challenges of today's competitive and changing sales environment. Packed with surefire tactics, strategies, and methods used by the most successful salespeople, its new coverage includes sales-boosting insight into critical path selling, group selling, strategic selling, consultative selling, conceptual selling, empathic selling, and key account selling. Highlighted by 53 how-they-did-it case histories that clearly demonstrate successful selling strategies and tactics.

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