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CONSUMER BEHAVIOUR,A EUROPEAN PERS: European Perspective (SIN COLECCION) - Tapa blanda

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9780137519835: CONSUMER BEHAVIOUR,A EUROPEAN PERS: European Perspective (SIN COLECCION)
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ISBN 10: 0137519834 ISBN 13: 9780137519835
Editorial: PEARSON UNIVERSIDAD, 1999

Críticas

'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels' Professor Gordon R.Foxall University of Wales 'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.' Dr Suzanne C.Beckmann Copenhagen Business School

Reseña del editor

Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%). The five-part 'wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V). Instructor's Manual (0-13-759598-0). Test Item File (0-13-751991-5). Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0). Summary bullets, case problem debriefs, field problem ideas, teaching hints, and multiple-choice, true/false and short answer questions. OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0). All text figures and tables. Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2). Bullet-point lecture notes and all text figures and tables. European Website Support. PHLIP site (Solomon US 4/e, 1999).

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
PEARSON UNIVERSIDAD
Año de publicación
1999
Idioma
Inglés
ISBN 10 
0137519834
ISBN 13 
9780137519835
Encuadernación
Tapa blanda
Número de páginas
608
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia