Artículos relacionados a Advertising: Principles and Practices

Advertising: Principles and Practices - Tapa dura

Wells, William D.; Burnett, John; Moriarty, Sandra

 
9780137228690: Advertising: Principles and Practices
Tapa dura
ISBN 10: 0137228694 ISBN 13: 9780137228690
Editorial: Pearson, 1995

Sinopsis

Exceptionally real-world in focus - with examples, issues, and applications interlaced throughout - this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

Reseña del editor

This best-selling book gives an introduction to both the theory and practice of advertising.

Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
1995
Idioma
Inglés
ISBN 10 
0137228694
ISBN 13 
9780137228690
Encuadernación
Tapa dura
Número de páginas
800
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia