Sinopsis
This text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation; micromarketing; speed as strategy (turbomarketing); brand and category management; environmentalism and "green" marketing.
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Reseña del editor
This text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation; micromarketing; speed as strategy (turbomarketing); brand and category management; environmentalism and "green" marketing.
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Principles of Marketing
Publicado por
Prentice-Hall International, 1991
ISBN 10: 0137216890
ISBN 13: 9780137216895
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Principles of Marketing
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Paperback. Condición: Very Good. Principles of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780137216895
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Principles of Marketing
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780137216895
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Principles of Marketing
Publicado por
Prentice-Hall International, U.S.A, 1983
ISBN 10: 0137216890
ISBN 13: 9780137216895
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Soft cover
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Soft cover. Condición: Very Good. 5th Edition. Trade Paperback. These are unabridged paperback reprints of established titles widely used by universities throughout the world. 711 pp.(We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Nº de ref. del artículo: 049748
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