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Sinopsis
Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants. It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!
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Acerca del autor
Mark Magnacca has invested the past 15 years on a search for what sets great communicators apart. So What? is the result of five years of work simplifying this powerful idea to book form. Each idea has been tested in his own life and business, as well as with a wide range of clients. Mark’s unique ability to bring these ideas to life will enable you to easily understand them and apply them in your own life. As founder and president of Insight Development Group, Inc., his seminar and training programs have been featured in The New York Times, USA Today, and on CNN’s MoneyLine. Mark has helped thousands of entrepreneurs, salespeople, and executives adopt a So What Mindset that makes them indispensable in any economic cycle. Mark lives on Cape Cod, Massachusetts, with his wife Kristen and two children. A graduate of Babson College, Mark is the author of The Product Is You and is a participant in the Strategic Coach Master’s Program.
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So What?: How to Communicate What Really Matters to Your Audience
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.41. Nº de ref. del artículo: G0137158262I4N00
Cantidad disponible: 1 disponibles
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So What?: How to Communicate What Really Matters to Your Audience
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.41. Nº de ref. del artículo: G0137158262I3N00
Cantidad disponible: 1 disponibles
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So What?: How to Communicate What Really Matters to Your Audience
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.41. Nº de ref. del artículo: G0137158262I2N00
Cantidad disponible: 1 disponibles
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So What?: How to Communicate What Really Matters to Your Audience
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.41. Nº de ref. del artículo: G0137158262I4N00
Cantidad disponible: 1 disponibles
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So What?: How to Communicate What Really Matters to Your Audience
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.41. Nº de ref. del artículo: G0137158262I5N00
Cantidad disponible: 1 disponibles
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So What?: How to Communicate What Really Matters to Your Audience
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.41. Nº de ref. del artículo: G0137158262I2N00
Cantidad disponible: 1 disponibles
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So What?: How to Communicate What Really Matters to Your Audience
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.41. Nº de ref. del artículo: G0137158262I4N00
Cantidad disponible: 1 disponibles
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So What?: How to Communicate What Really Matters to Your Audience
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.41. Nº de ref. del artículo: G0137158262I4N00
Cantidad disponible: 1 disponibles
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So What? : How to Communicate What Really Matters to Your Audience
Publicado por
Pearson Education, Limited, 2009
ISBN 10: 0137158262
ISBN 13: 9780137158263
Antiguo o usado
Tapa blanda
Original o primera edición
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 291218-6
Cantidad disponible: 1 disponibles
Imagen de archivo
So What? : How to Communicate What Really Matters to Your Audience
Publicado por
Pearson Education, Limited, 2009
ISBN 10: 0137158262
ISBN 13: 9780137158263
Antiguo o usado
Tapa blanda
Original o primera edición
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 7840206-75
Cantidad disponible: 1 disponibles