"Sinopsis" puede pertenecer a otra edición de este libro.
By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success. The concept of relational communication, added to this edition, emphasizes the importance of consciously using communication as a means to construct these relationships. From the concept of public relations itself, and its legal and ethical dimensions, to assessing applications of public relations that pose challenges to the effectiveness of programs, this text is extremely relevant for students preparing to be administrators and for those professionals already practicing.
This edition is organized into three sections that thoroughly examine contemporary perspectives on the application of public relations in educational settings.
Features include:
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 2,80
A Estados Unidos de America
Descripción Condición: new. Nº de ref. del artículo: newMercantile_0137072457
Descripción Hardcover. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0137072457
Descripción Hardcover. Condición: new. Brand New Copy. Nº de ref. del artículo: BBB_new0137072457
Descripción Hardcover. Condición: new. Prompt service guaranteed. Nº de ref. del artículo: Clean0137072457
Descripción Condición: new. Nº de ref. del artículo: FrontCover0137072457
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition. Nº de ref. del artículo: bk0137072457xvz189zvxnew
Descripción Condición: New. New! This book is in the same immaculate condition as when it was published. Nº de ref. del artículo: 353-0137072457-new
Descripción Hardcover. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0137072457
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Feb2215580019763
Descripción HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: IB-9780137072453