Principles of Service Marketing and Management - Tapa dura

Lovelock, Christopher H; Wright, Lauren

 
9780136768753: Principles of Service Marketing and Management
Tapa dura
ISBN 10: 013676875X ISBN 13: 9780136768753
Editorial: Pearson, 1999

Sinopsis

Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management―including the interactions between marketing, operations, and human resources.

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Reseña del editor

Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
1999
Idioma
Inglés
ISBN 10 
013676875X
ISBN 13 
9780136768753
Encuadernación
Tapa dura
Número de páginas
432
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780130404671: Principles of Service Marketing and Management: United States Edition

Edición Destacada

ISBN 10:  0130404675 ISBN 13:  9780130404671
Editorial: Pearson, 2001
Tapa dura