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Sinopsis
Apply psychology and behavioral science to web, UX, and graphic design
Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.
Here are some of the questions this book will answer:
- What grabs and holds attention?
- What makes memories stick?
- What motivates people?
- How does listening to music make people feel?
- How do you engineer a decision?
- What line length for text is best?
- Are some fonts better than others?
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.
"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!"
―Lynne Cooke, Clinical Assistant Professor at Arizona State University
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.
"Sobre este título" puede pertenecer a otra edición de este libro.
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100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2020
ISBN 10: 0136746918
ISBN 13: 9780136746911
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.18. Nº de ref. del artículo: G0136746918I2N00
Cantidad disponible: 1 disponibles
Imagen de archivo
100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2020
ISBN 10: 0136746918
ISBN 13: 9780136746911
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.18. Nº de ref. del artículo: G0136746918I3N00
Cantidad disponible: 1 disponibles
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100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2020
ISBN 10: 0136746918
ISBN 13: 9780136746911
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.18. Nº de ref. del artículo: G0136746918I4N00
Cantidad disponible: 1 disponibles
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100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2020
ISBN 10: 0136746918
ISBN 13: 9780136746911
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.18. Nº de ref. del artículo: G0136746918I5N00
Cantidad disponible: 1 disponibles
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100 Things Every Designer Needs to Know about People
Publicado por
New Riders Publishing, 2020
ISBN 10: 0136746918
ISBN 13: 9780136746911
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.18. Nº de ref. del artículo: G0136746918I3N00
Cantidad disponible: 1 disponibles
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100 Things Every Designer Needs to Know About People (Voices That Matter)
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR010899456
Cantidad disponible: 1 disponibles
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100 Things Every Designer Needs to Know About People
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: PB-9780136746911
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100 Things Every Designer Needs to Know About People (Voices That Matter)
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9780136746911
Cantidad disponible: 6 disponibles
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100 Things Every Designer Needs to Know About People
Publicado por
Pearson Education (US), US, 2020
ISBN 10: 0136746918
ISBN 13: 9780136746911
Nuevo
Paperback
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. Here are some of the questions this book will answer: What grabs and holds attention?What makes memories stick?What motivates people?How does listening to music make people feel?How do you engineer a decision?What line length for text is best? Are some fonts better than others? We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior. "Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!" -Lynne Cooke, Clinical Assistant Professor at Arizona State University. Nº de ref. del artículo: LU-9780136746911
Cantidad disponible: 2 disponibles
Imagen del vendedor
100 Things Every Designer Needs to Know About People
Publicado por
Pearson Education (US), US, 2020
ISBN 10: 0136746918
ISBN 13: 9780136746911
Nuevo
Paperback
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. Here are some of the questions this book will answer: What grabs and holds attention?What makes memories stick?What motivates people?How does listening to music make people feel?How do you engineer a decision?What line length for text is best? Are some fonts better than others? We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior. "Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!" -Lynne Cooke, Clinical Assistant Professor at Arizona State University. Nº de ref. del artículo: LU-9780136746911
Cantidad disponible: 2 disponibles