Strategic Marketing for Educational Institutions (2nd Edition) - Tapa blanda

Kotler, Philip T.

 
9780136689898: Strategic Marketing for Educational Institutions (2nd Edition)
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ISBN 10: 0136689892 ISBN 13: 9780136689898
Editorial: Pearson, 1995

Sinopsis

Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers.

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Acerca del autor

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
1995
Idioma
Inglés
ISBN 10 
0136689892
ISBN 13 
9780136689898
Encuadernación
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Número de páginas
496
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780536949851: Strategic Marketing for Educational Institutions

Edición Destacada

ISBN 10:  0536949859 ISBN 13:  9780536949851
Editorial: Pearson Custom Pub, 1995
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