Artículos relacionados a Perspectives in Consumer Behaviour

Perspectives in Consumer Behaviour - Tapa blanda

 
9780136587095: Perspectives in Consumer Behaviour
Tapa blanda
ISBN 10: 0136587097 ISBN 13: 9780136587095
Editorial: Prentice-Hall, 1991

Sinopsis

This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Prentice-Hall
Año de publicación
1991
Idioma
Inglés
ISBN 10 
0136587097
ISBN 13 
9780136587095
Encuadernación
Tapa blanda
Número de páginas
550
Editor
Kassarjian Harold H., Robertson Thomas S.
Contacto del fabricante
no disponible
Persona responsable
no disponible