MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

Sinopsis

See the hands in the air, hear the roar of discussion–be a Rock Star in the classroom. mymarketinglab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

Engaging Students and Holding Them Accountable for Their Class Performance

mymarketinglab helps you hold students accountable for class preparation and supports more active learning styles by providing students with the tools necessary to assess their knowledge and identify areas for improvement. Consisting of the pretest, remediation material based on the pretest results, and the posttest, the Study Plan helps professors ensure that their students have a basic understanding of course material before coming to class.

Bringing Excitement and Interest to the Center Stage

Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in mymarketinglab.

NEW! Get Students Involved with Mini-simulations. Unique mini-simulations use adaptive technology to allow students to make marketing decisions and see the impact of the decisions they chose.

Provide Real-world Context with Interactive Case Studies. Consisting of either a case statement or video, the Interactive Case Studies present critical thinking questions that ask students to evaluate the relevance and importance of the case. These Interactive Case Studies also include discussion/debate questions to help get the class talking.

Measure Core Critical-thinking Skills: Discussion Questions. Get your students to recognize assumptions, evaluate arguments, and more with Discussion Questions that will help inspire curiosity about the subject matter. Discussion Questions can be used as an opportunity for students to show their ability on extra-credit questions, and are great for generating discussion.
 

Promote Active Learning: Flash Cards. To help students study, mymarketinglab includes flash cards of key terms from their textbook.

Making it Easier for You to Rock the Room

mymarketinglabputs an array of teaching resources at your fingertips making it easy for you to be a Rock Star in the classroom!

Tap into current teaching resources: myMarketingCommunity.com. This online repository contains a dynamic collection of educational materials, providing you with current events, activities, and videos that can be used in your marketing course.

Import assignments: Product Shared Library.The Product Shared Library is maintained by the Pearson Marketing team and is available to all users. It allows the Pearson Marketing team to release updated content throughout the term, which is maintained by Pearson and cannot be modified.

NEW! Show the Real-world Applications: Company Videos and Video Case Studies. Give your students access to videos and video cases that feature both large corporations and small businesses. These videos also provide open-ended questions to help spark class discussion, and are supported with teaching notes, slides, and quiz questions.

Supplying the Resources You Need: Lecture Materials.

• Reinforce Key Concepts: PowerPoint Presentations. Seamlessly reinforce key concepts learned in lecture by providing students with access to PowerPoint presentations to be used for studying purposes.
  • Electronic Figures. All figures from the text are available electronically, making it easier for you to integrate the images and figures of your choice into your presentations.

• Assign Online: Tests and Quizzes. Professor can test and quiz their students through mymarketinglab, which contains complete testbanks.
  • NEW! Fully Updated and Revised Testbank. All test questions have been assessed and improved as needed by an assessment professional.
  • Testgen. This test-generating program allows instructors to add, edit, or delete questions from the Test Item File; analyze test results; and organize a database of exams and student results.
• Manage all of your course grades in one place: Powerful Gradebook and Advanced Reporting. The fully functioning Gradebook makes it easy for to manage all of your course grades in one convenient location. Gradebook allows you to import/export from popular learning management systems, manipulate and modify individual student grades, and even calculate final grades. You can also run a number of activity reports for single or multiple students, assignments, and sections. You can even run frequency analysis reports, Study Plan reports, and create certificates of completion. All reports can be customized, exported, and saved to My Reports for easy access.
• Tailor Your Online Course: BlackBoard and WebCT ePacks. Both ePacks contain core supplements so you can quickly create your own course in each environment.

Offering Flexibility and Pricing Options 

Pearson Choices offers a range of purchasing options–all for unbeatable value.

Premium Experience: Package our premium bound textbook with a mymarketinglab access code for the most dynamic student experience. Find out more about mymarketinglab at www.mymktlab.com.

Great Content + Great Price: Save your students money and promote an active learning environment by offering a Student Value Edition–a three-hole-punched, full-color version of the premium textbook that’s available at a 35% discount–packaged with a mymarketinglab access code.

Everything Online: Allow your students to save even more by purchasing a stand-alone mymarketinglab directly from Pearson. Pearson’s industry-leading learning solution features a full eBook and course management functionality. Most important, mymarketinglab helps you hold students accountable for class preparation and supports more active learning styles.

Instant E-book Access: The CourseSmart eBookstore provides instant, online access to the textbook and course materials students need at a lower cost. CourseSmart’s eTextbooks are fully searchable and offer the same paging and appearance as the printed texts. You can preview eTextbooks online anytime at www.coursesmart.com.

Customized Solutions: Customize your textbook to include only the material you teach. With no wasted material or unnecessary expense, Pearson Custom Solutions provides the right content you need for a course that’s entirely your own.  www.pearsoncustom.com.

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