Framework for Marketing Management:Integrated PharmaSim Simulation Experience - Tapa blanda

Philip, Kotler; Kevin, Keller

 
9780136083443: Framework for Marketing Management:Integrated PharmaSim Simulation Experience
Tapa blanda
ISBN 10: 0136083447 ISBN 13: 9780136083443
Editorial: Financial Times Prentice Hall, 2008

Sinopsis

For graduate and undergraduate marketing management courses.
 
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0136083447
ISBN 13 
9780136083443
Encuadernación
Tapa blanda
Número de páginas
432
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780138151690: Framework for Marketing Management:Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Car: Integrated PharmaSim ... Simulations Access Code Card Group B Package

Edición Destacada

ISBN 10:  0138151695 ISBN 13:  9780138151690
Editorial: Financial Times Prentice Hall, 2011
Tapa blanda