Artículos relacionados a Six Rules for Brand Revitalization:Learn How Companies...
Six Rules for Brand Revitalization:Learn How Companies Like McDonald' Can Re-Energize Their Brands - Tapa dura
Sinopsis
Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald’s experience, offering detailed “dos” and “don’ts” for everything from market segmentation to R&D to executive leadership. You’ll discover how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on a profound knowledge of your customers...and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a “plan to win,” and execute on it!
Revitalize your brand, in six steps! Learn how to...
- Refocus Your Entire Organization
- Restore Your Brand’s Relevance
- Reinvent Your Brand Experience
- Reinforce an End-to-End “Results Culture”
- Rebuild Brand Trust
- Realize Global Alignment
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Larry Light is CEO of Arcature LLC, a leading global brand consultant. He served as Global Chief Marketing Officer for McDonald’s during 2002-2005, the crucial years of its marketing turnaround. Working with organizations ranging from Nissan, 3M, to IBM, he has developed breakthrough principles, concepts, techniques, and processes for nurturing, managing, and building brands for enduring profitable growth. Light was formerly Executive Vice-President at BBDO, responsible for market research and media; Chairman and CEO of the international division of Bates Worldwide; and a member of Bates’ Board of Directors.
Joan Kiddon is President, COO of Arcature LLC. She consulted on McDonald’s key strategic projects during the brand turnaround. Kiddon began her marketing career at BBDO in New York, moving to BBDO/West in Los Angeles where she was the Director of Market Research. After several years as an independent consultant, she joined Arcature LLC in 1991.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 14,38
EUR 38,52 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Six Rules for Brand Revitalization:Learn How Companies...
Imagen de archivo
Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005451220
Cantidad disponible: 2 disponibles
Imagen del vendedor
Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands
Publicado por
Financial Times/ Prentice Hall, 2009
ISBN 10: 0136043313
ISBN 13: 9780136043317
Antiguo o usado
Tapa dura
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Nº de ref. del artículo: wbs2603309737
Cantidad disponible: 1 disponibles
Imagen de archivo
Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Publicado por
Pearson Education, Limited, 2009
ISBN 10: 0136043313
ISBN 13: 9780136043317
Antiguo o usado
Tapa dura
Original o primera edición
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1st Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 289436-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.05. Nº de ref. del artículo: G0136043313I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.05. Nº de ref. del artículo: G0136043313I2N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.05. Nº de ref. del artículo: G0136043313I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Publicado por
Pearson Education, Limited, 2009
ISBN 10: 0136043313
ISBN 13: 9780136043317
Antiguo o usado
Tapa dura
Original o primera edición
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 6328702-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Publicado por
Pearson Education, Limited, 2009
ISBN 10: 0136043313
ISBN 13: 9780136043317
Antiguo o usado
Tapa dura
Original o primera edición
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. 1st Edition. Used book that is in almost brand-new condition. Nº de ref. del artículo: 16981481-75
Cantidad disponible: 1 disponibles
Imagen de archivo
Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Publicado por
Pearson Education, Limited, 2009
ISBN 10: 0136043313
ISBN 13: 9780136043317
Antiguo o usado
Tapa dura
Original o primera edición
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 289435-75
Cantidad disponible: 1 disponibles
Imagen de archivo
Six Rules for Brand Revitaliza
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00078358869
Cantidad disponible: 1 disponibles