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Basic Marketing Research: United States Edition - Tapa dura

Malhotra, Naresh K.

 
9780136037903: Basic Marketing Research: United States Edition
Tapa dura
ISBN 10: 0136037909 ISBN 13: 9780136037903
Editorial: Pearson, 2008

Sinopsis

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Reseña del editor

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0136037909
ISBN 13 
9780136037903
Encuadernación
Tapa dura
Número de edición
3
Número de páginas
672
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
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Italia