Strategic Management: Concepts and Cases: United States Edition - Tapa dura

David, Fred R.

 
9780136015703: Strategic Management: Concepts and Cases: United States Edition
Tapa dura
ISBN 10: 0136015700 ISBN 13: 9780136015703
Editorial: Pearson, 2008

Sinopsis

For undergraduate and graduate courses in strategy.

 

David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.

Reseña del editor

KEY BENFIT: David's "Strategic Management" offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0136015700
ISBN 13 
9780136015703
Encuadernación
Tapa dura
Número de páginas
704
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia