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Sinopsis
Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs. KEY TOPICS: Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case Analysis MARKET: For professionals in fields of strategic planning and competitive strategy.
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Reseña del editor
Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
Reseña del editor
For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
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Essentials of Strategic Management
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