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Management Information Systems: Managing the Digital Firm Plus Mylab MIS with Pearson Etext -- Access Card Package - Tapa blanda

 
9780135409091: Management Information Systems: Managing the Digital Firm Plus Mylab MIS with Pearson Etext -- Access Card Package

Sinopsis

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab and Mastering platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

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For introductory courses in IS (information systems) and MIS (management information systems).
This package includes MyLab MIS.

The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

Personalize learning with MyLab MIS
By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with MIS Decision-Making Sims and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.

0135409098 / 9780135409091 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 16/e

Package consists of:

  • 0135191793 / 9780135191798 Management Information Systems: Managing the Digital Firm, 16/e
  • 0135205565 / 9780135205563 MyLab MIS with Pearson eText -- Access Card -- for Management Information Systems: Managing the Digital Firm, 16/e

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Acerca del autor

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon passed away on December 26, 2019, at the age of 75. He is survived by Jane Laudon, his wife of 49 years and coauthor on several of his texts.

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.

Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business. She maintains a lifelong interest in Oriental languages and civilizations. The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.

"Sobre este título" puede pertenecer a otra edición de este libro.

  • EditorialPearson College Div
  • Año de publicación2019
  • ISBN 10 0135409098
  • ISBN 13 9780135409091
  • EncuadernaciónTapa blanda
  • IdiomaInglés
  • Número de páginas593
  • Contacto del fabricanteno disponible

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Laudon, Kenneth; Laudon, Jane
Publicado por Pearson, 2019
ISBN 10: 0135409098 ISBN 13: 9780135409091
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Condición: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used. Nº de ref. del artículo: 013519179313122-CR02369427

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Laudon, Kenneth C./ Laudon, Jane P.
Publicado por Pearson College Div, 2019
ISBN 10: 0135409098 ISBN 13: 9780135409091
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Hardcover. Condición: Brand New. 16 pck har edition. 593 pages. 11.50x9.00x1.00 inches. In Stock. Nº de ref. del artículo: 0135409098

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