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Sinopsis
Book by Burns Al Bush Ronald
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Reseña del editor
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM (R) SPSS (R) 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM (R) SPSS (R) 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM (R) SPSS (R) 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .
Reseña del editor
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package--XL Data Analysta --and includes more information on qualitative research.
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- EditorialPearson
- Año de publicación2011
- ISBN 10 0135078229
- ISBN 13 9780135078228
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas416
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Librería: Red's Corner LLC, Tucker, GA, Estados Unidos de America
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Condición: Good. All orders ship by next business day! This is a used paperback book. Has moderate wear on cover and/or pages. Has no markings on pages. Spine has been opened/creased. Has knife cut(s) on front cover. Has large tear(s) on back cover. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business! Nº de ref. del artículo: 4CNYIG002MGE
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Prentice Hall, 2011
ISBN 10: 0135078229
ISBN 13: 9780135078228
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Basic Marketing Research with Excel
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55. Nº de ref. del artículo: G0135078229I4N00
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Basic Marketing Research with Excel
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.55. Nº de ref. del artículo: G0135078229I3N00
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
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paperback. Condición: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10844002
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10844114
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
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paperback. Condición: Poor. POOR condition book. Book has significant damage. Has heavy water damage, but book is still usable.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10867814
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10844082
Cantidad disponible: 2 disponibles
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10844083
Cantidad disponible: 2 disponibles
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10844081
Cantidad disponible: 5 disponibles