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Sinopsis
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Basic Marketing Research with Excel
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.55. Nº de ref. del artículo: G0135078229I3N00
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Nº de ref. del artículo: BSM.O6VD
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Edición internacional
Basic Marketing Research with Excel : Using Microsoft Excel Data Analysis, 3rd edition
Publicado por
Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011
ISBN 10: 0135078229
ISBN 13: 9780135078228
Nuevo
Soft cover
Librería: Sizzler Texts, SAN GABRIEL, CA, Estados Unidos de America
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Soft cover. Condición: New. Estado de la sobrecubierta: New. International Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Nº de ref. del artículo: ABE-10704117147
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Basic Marketing Research with Excel, 3rd
Edición internacionalLibrería: Aideo Books, San Marino, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: New. Estado de la sobrecubierta: New. 3rd Edition, International Edition. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. 416 p. Audience: College/higher education. Nº de ref. del artículo: K3240000438
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Librería: Red's Corner LLC, Tucker, GA, Estados Unidos de America
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Condición: Good. All orders ship by next business day! This is a used book. Grade 2 out 5 points. Books has moderate wear on cover and pages. Books with this grade may have any of the following: Personalized notes/names, stickers/labels, markings on pages, bends/creases on cover/spine, ex-library markings. May not include extra materials such as dust jackets, access codes, CDs, accessories, etc. We are a small company and very thankful for your business! Nº de ref. del artículo: 4CNO3H002J9I
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Librería: Campus Bookstore, Denton, TX, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Acceptable. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Nº de ref. del artículo: mon0000176351
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Librería: Campus Bookstore, Denton, TX, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Nº de ref. del artículo: mon0000176374
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Publicado por
Pearson (edition 3rd), 2011
ISBN 10: 0135078229
ISBN 13: 9780135078228
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Paperback
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
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paperback. Condición: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10844114
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10844002
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