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Reseña del editor
For undergraduate and graduate strategy courses. This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
Reseña del editor
A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.
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- EditorialFinancial Times Prentice Hall
- Año de publicación2008
- ISBN 10 0135013194
- ISBN 13 9780135013199
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas304
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Strategy A View From the Top
Librería: The Secret Book and Record Store, Dublin, DUB, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: Very Good. 3rd Edition. Coloured highlighting, underlining and writing throughout. Covers are curling. Corners, edges and spine slightly bumped. Nº de ref. del artículo: AH014
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EUR 20,00
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