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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (Voices That Matter) - Tapa blanda

Libro 122 de 142: Voices That Matter

Carrie, Hane; Mike, Atherton

 
9780134763385: Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (Voices That Matter)
Tapa blanda
ISBN 10: 0134763386 ISBN 13: 9780134763385
Editorial: Pearson Education (US), 2018

Sinopsis

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?

In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow.

Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first.

Learn how to

  • Model your content and its underlying subject domain
  • Design digital products that scale without getting messy
  • Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered
  • Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them.

Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she’s been helping organizations and people rethink how they create, manage, and connect content.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson Education (US)
Año de publicación
2018
Idioma
Inglés
ISBN 10 
0134763386
ISBN 13 
9780134763385
Encuadernación
Tapa blanda
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible