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Sinopsis
Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
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Dr. Jon Anton is with the Department of Consumer Sciences at Purdue University and a researcher in the Center for Customer-Driven Quality.
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Customer Relationship Management
Librería: unifachbuch e.K., Köln, NRW, Alemania
Calificación del vendedor: 5 de 5 estrellas
Gebunden. Condición: Neu. Neu Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their hard decision with the soft numbers used to measure customer relationships. 183 pp. Englisch. Nº de ref. del artículo: INF1000000800
Cantidad disponible: 6 disponibles
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003458220
Cantidad disponible: 1 disponibles
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Publicado por
Pearson 16 J, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Customer Relationship Management: Making Hard Decisions with Soft Numbers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780134384740
Cantidad disponible: 1 disponibles
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Publicado por
Pearson 99/n /16 J, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780134384740
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780134384740. Nº de ref. del artículo: 6052464
Cantidad disponible: 1 disponibles
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Publicado por
Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: E15M-01945
Cantidad disponible: 1 disponibles
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Publicado por
Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Librería: Basement Seller 101, Cincinnati, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: As New. Nº de ref. del artículo: 201107004
Cantidad disponible: 1 disponibles
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Publicado por
Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Librería: Olympia Books, Dowagiac, MI, Estados Unidos de America
Calificación del vendedor: 3 de 5 estrellas
Hardcover. Condición: Near Fine. No Jacket. 1st Edition. Sewn binding. Paper over boards. 208 p. Audience: General/trade. Nº de ref. del artículo: ABE-1685634379043
Cantidad disponible: 1 disponibles
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
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Ashland, Ohio, U.S.A.: Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Librería: Bingo Used Books, Vancouver, WA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Near Fine. hardback in near fine condition. signed by author. note inside otherwise clean. Signed by Author(s). Nº de ref. del artículo: 127529
Cantidad disponible: 1 disponibles
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CUSTOMER RELATIONSHIP MANAGEMENT MAKING HARD DECISIONS WITH SOFT NUMBERS (HB 1996)
Librería: UK BOOKS STORE, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Brand New! Fast Delivery US Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Nº de ref. del artículo: CB 9780134384740
Cantidad disponible: 2 disponibles