Consumer Behavior: Buying, Having, and Being

3,89 valoración promedio
( 309 valoraciones por Goodreads )
 
9780134129938: Consumer Behavior: Buying, Having, and Being
Ver todas las copias de esta edición ISBN.
 
 
Reseña del editor:

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. Also Available with MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab(TM) does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: *0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being *0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being

Biografía del autor:

Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. Before joining the Saint Joseph's faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Institute of Retail Management. He earned his B.A. degrees in psychology and sociology magna cum laude at Brandeis University and a Ph.D. in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at The University of Manchester (U.K.) from 2007-2013. Professor Solomon's primary research interests include consumer behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Australia, Asia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the U.S. Department of Agriculture, the International Council of Shopping Centers, and the U.S. Department of Commerce. He currently sits on the editorial or advisory boards of The Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty, and Journal for Advancement of Marketing Education, and he served an elected six-year term on the Board of Governors of the Academy of Marketing Science. Professor Solomon has been recognized as one of the 15 most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the 10 most productive scholars in the field of advertising and marketing communications. Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, the New York Times, Self, USA Today, and the Wall Street Journal. He frequently appears on television and speaks on radio to comment on consumer behavior issues, including appearances on The Today Show, Good Morning America, Inside Edition, Newsweek on the Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, the Wall Street Journal Radio Network, the WOR Radio Network, and National Public Radio. He acts as consultant to numerous companies on consumer behavior and marketing strategy issues and often speaks to business groups throughout the United States and overseas. In addition to this text, Professor Solomon is co-author of the widely used textbook Marketing: Real People, Real Choices. He has three children, Amanda, Zachary, and Alexandra; a son-in-law, Orly; and three granddaughters, Rose, Evey, and Arya. He lives in Philadelphia with his wife Gail and their "other child," a pug named Kelbie Rae.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9781292153100: Consumer Behavior: Buying, Having, and Being, Global Edition

Edición Destacada

ISBN 10: 1292153105 ISBN 13: 9781292153100
Editorial: Pearson Education Limited, 2017
Tapa blanda

9780134472478: Consumer Behavior: Buying, Having, and Being Plus Mymarketinglab with Pearson Etext -- Access Card Package

Prenti..., 2016
Tapa dura

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Solomon, Michael
Publicado por Pearson (2016)
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo Paperback Cantidad disponible: > 20
Edición internacional
Librería
Bookstore99
(Wilmington, DE, Estados Unidos de America)

Descripción Pearson, 2016. Paperback. Condición: NEW. 12. International Edition, Paperback, Global Edition, Brand New, Printed on high quality paper , ISBN and Cover image may differ,Contents Similar to US Edition,No CD/Access code. SAVE HUGE ON MONEY.Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Nº de ref. del artículo: GU_9781292153100

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 33,57
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Solomon, Michael R.
Publicado por Pearson (2016)
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo soft cover Cantidad disponible: 1
Edición internacional
Librería
Campustexxts
(Vicksburg, MI, Estados Unidos de America)

Descripción Pearson, 2016. soft cover. Condición: New. 12. International Edition. No supplemental materials. International Editions may have a different cover or ISBN but generally have the exact same content as the US edition, just at a more affordable price. In some cases, end of chapter questions may vary slightly from the US edition. International Editions are typically printed in grayscale, and likely will not have any color throughout the book. New. Books ship from multiple locations depending on availability. All orders are shipped with tracking information. We take pride in our customer service. Please contact us if you have any questions regarding this listing. Nº de ref. del artículo: 11394

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 56,10
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

3.

Solomon
Publicado por Pearson (2016)
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo Hardcover Cantidad disponible: 5
Edición internacional
Librería
Romtrade Corp.
(STERLING HEIGHTS, MI, Estados Unidos de America)

Descripción Pearson, 2016. Hardcover. Condición: New. 12. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Nº de ref. del artículo: AUDUU-43397

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 67,01
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

Solomon, Michael R.
Publicado por Pearson (2016)
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo Softcover Cantidad disponible: 3
Edición internacional
Librería
Wal-Store
(Frisco, TX, Estados Unidos de America)

Descripción Pearson, 2016. Softcover. Condición: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. International edition has different ISBN and Cover design. All textbook arrives within 5-7 business days. Nº de ref. del artículo: S9780134129938

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 66,11
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,29
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

5.

Solomon, Michael R.
Publicado por Pearson (2016)
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo Tapa dura Cantidad disponible: 1
Librería
My Books Store
(Tallahassee, FL, Estados Unidos de America)

Descripción Pearson, 2016. Hardcover. Condición: new. 12. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Nº de ref. del artículo: MBSN0134129938

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 144,68
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,28
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

6.

Solomon, Michael
Publicado por Pearson (2016)
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo Tapa dura Cantidad disponible: 1
Librería
GoldenWavesOfBooks
(Fayetteville, TX, Estados Unidos de America)

Descripción Pearson, 2016. Hardcover. Condición: new. 12. Nº de ref. del artículo: HolzRL0134129938

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 147,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,29
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

7.

Michael R. Solomon
Publicado por Pearson (2016)
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo Tapa dura Cantidad disponible: 1
Librería
GoldBooks
(Austin, TX, Estados Unidos de America)

Descripción Pearson, 2016. Hardcover. Condición: new. 12. Nº de ref. del artículo: think0134129938

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 172,87
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

8.

Solomon, Michael R.
Publicado por Pearson (2016)
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo Tapa dura Cantidad disponible: 1
Librería
Ergodebooks
(Richmond, TX, Estados Unidos de America)

Descripción Pearson, 2016. Hardcover. Condición: New. 12. Nº de ref. del artículo: DADAX0134129938

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 185,13
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

9.

Solomon, Michael
Publicado por Pearson (2016)
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo Tapa dura Cantidad disponible: 3
Librería
BarristerBooks
(Lawrence, KS, Estados Unidos de America)

Descripción Pearson, 2016. Hardcover. Condición: New. BRAND NEW W/FAST SHIPPING! This item is: Consumer Behavior: Buying, Having, and Being, 12th Ed., 2017, by Solomon, Michael; FORMAT: Hardcover; ISBN: 9780134129938. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Nº de ref. del artículo: P9780134129938

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 259,52
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

10.

Solomon, Michael R.
ISBN 10: 0134129938 ISBN 13: 9780134129938
Nuevo Cantidad disponible: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)

Descripción Condición: New. Nº de ref. del artículo: 24457537-n

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 313,68
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,17
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda