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Public Relations Writing and Media Techniques

 
9780134010496: Public Relations Writing and Media Techniques

Sinopsis

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less than a new textbook.

 

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work and winning campaigns by public relations professionals.

 

The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.


You can also purchase a loose-leaf print reference to complement Revel Public Relations Writing and Media Techniques . This is optional.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less than a new textbook.

 

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work and winning campaigns by public relations professionals.

 

The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.


You can also purchase a loose-leaf print reference to complement Revel Public Relations Writing and Media Techniques . This is optional.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Wilcox, Dennis L.; Reber, Bryan H.
Publicado por Pearson (edition 8), 2015
ISBN 10: 0134010493 ISBN 13: 9780134010496
Antiguo o usado

Librería: BooksRun, Philadelphia, PA, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Loose Leaf. Condición: Good. 8. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Nº de ref. del artículo: 0134010493-11-1

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Wilcox, Dennis L.
Publicado por Pearson, 2015
ISBN 10: 0134010493 ISBN 13: 9780134010496
Nuevo Paperback

Librería: Toscana Books, AUSTIN, TX, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Paperback. Condición: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Nº de ref. del artículo: Scanned0134010493

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