Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation (FT Press Analytics) - Tapa dura

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Dale Neef is a businessman, consultant, speaker, and author specializing in “Big Data” management issues and electronic monitoring and reporting technologies. He has been a technical consultant for the Asian Development Bank, has worked for IBM and Computer Sciences Corporation, and was a fellow at Ernst & Young’s Center for Business Innovation. A frequent contributor to journals, and a regular speaker at technology conferences, he earned his doctorate from Cambridge University, was a research fellow at Harvard, and has written or edited eight books on the economics of knowledge and data management and the use of information technology to mitigate risk.

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THE PLAIN-ENGLISH BIG DATA PRIMER FOR EVERYONE: LEADERS, MANAGERS, POLICYMAKERS, INVESTORS, AND CITIZENS

• The big picture on Big Data: what it all means
• What Big Data can and can’t do—and how to plan for it
• Plain-English primers on today’s Big Data tech and trends—and tomorrow’s
• By Dale Neef, one of the world’s leading data management consultants

Digital Exhaust is today’s definitive Big Data primer on the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Digital expert Dale Neef places the Big Data phenomenon in the deeper context of digitally-driven innovation and the accelerating Internet Economy. He shows how businesses can plan Big Data strategy more effectively, and how citizens and policymakers can prevent its misuse.

Neef clarifies what’s really new and different about Big Data, how its key technologies work, and where all that data is coming from. You’ll learn how companies are using Big Data to gain a more nuanced, accurate picture of their customers and performance, and uncover powerful new trends. Then, Neef realistically assesses the risks, threats, and societal downsides of Big Data—both now and in the future.

Like it or not, Big Data is changing your world. Digital Exhaust reveals what you

need to know about it—and do about it.

Big Data . Will it supercharge the economy, and revolutionize how companies compete? Will it tyrannize us all, as governments and businesses track and anticipate our every move? Or is it all just hype?

In Digital Exhaust, leading digital expert Dale Neef cuts through the breathless enthusiasm and dystopic sci-fi visions, placing Big Data in a realistic context that reflects the larger technological and economic processes that are changing our world.

Neef explains how Big Data works, what can be done with it, and what it all really means. Neef shows how an emerging Big Data-intelligence complex is innovating at a pace that is increasingly difficult to absorb or regulate. Then he assesses the implications: not just for civil liberties and personal privacy, but for businesses, the economy, law, and even geopolitics.

Digital Exhaust offers realistic insights for anyone involved in the business, technical, or policy aspects of Big Data projects, and for anyone affected by Big Data…in other words, just about everyone.

Big Data: much more than the sum of its parts
The power of convergence: Consumer Internet, Industrial Internet, Internet of Things

Big Data and the battle for control
How Big Data is reshaping global communications platforms: Internet, mobile, and TV

Inside the world’s biggest databases: who’s tracking you now?
Who’s collecting Big Data—and what they’re doing with it

Previewing the new Internet of Things
Smart parts, wearables, drones, and much more

Doing business in a Big Data world
Obstacles to success with Big Data projects—and how to overcome them

www.daleneef.com