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Sinopsis
For courses in Retail Management.
A contemporary text that helps readers thrive in today’s retailing industry
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.
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Reseña del editor
For courses in Retail Management. A contemporary text that helps readers thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPearson
- Año de publicación2017
- ISBN 10 0133796841
- ISBN 13 9780133796841
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas592
- Contacto del fabricanteno disponible
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Retail Management: A Strategic Approach, 13Th Edn
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Retail Management : A Strategic Approach
Publicado por
Pearson Education, 2017
ISBN 10: 0133796841
ISBN 13: 9780133796841
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Retail Management A Strategic
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Retail Management, 13E
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Retail Management A Strategic Approach
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Hardcover. Condición: Good. A nice clean copy. No highlighting, writing or other marks on pages. Moderate wear. Cover has minor blemishes which may include some corners that are slightly scuffed, bent and/or crushed.; 8.8 X 1.2 X 11.15 inches; 592 pages. Nº de ref. del artículo: HI-0GFR-05HT
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Retail Management: A Strategic Approach
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Retail Management, 13E
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Retail Management A Strategic Approach
Publicado por
Pearson Education, 2017
ISBN 10: 0133796841
ISBN 13: 9780133796841
Antiguo o usado
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Retail Management: A Strategic Approach
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Retail Management: A Strategic Approach
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