Supply Chain Management Strategy: Using SCM to Create Greater Corporate Efficiency and Profits - Tapa dura

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Alexandre Oliveira is a founding-partner at CEBRALOG (www.cebralog.com), a supply chain consultancy and training company headquartered in Brazil since 2001. Alexandre has also been President of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007. He offers courses for MBA programs at Business School S©o Paulo and is a regular contributor to seminars, conferences, and congresses.

Alexandre began his career at Procter and Gamble, where he gained executive experience in manufacturing, quality assurance, and logistics in assignment in Brazil and in Europe, but for the past 15 years, he has developed his career as consultant. Alexandre has worked as a senior consultant, trainer, and expert advisor for companies such as GE, 3M, Sony, Bayer, Pepsico, Pernod Ricard, Unilever, Avon, Adidas, John Deere, Eaton, Walmart, Motorola, and several others.

Alexandre holds a Bachelor of Arts degree in Chemical Engineering and a Master in Finance degree from the State University of Campinas (Unicamp, Brazil) and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield’s University School of Management, United Kingdom.

Since 2001, Alexandre has actively influenced logistics thinking in several supply chain organizations. He chaired the Logistics Committee at the American Chamber of Commerce (Amcham, Brazil, 2001― 2004), chaired the Supply Chain Committee at the British Chamber of Commerce (Britcham, Brazil, 2006―2007), and he was Regional Vice-President of former Brazilian Logistics Association (2002―2003). He has lectured in MBA courses since 2004 in top regional universities such as State University of Campinas (Unicamp) and State University of S©o Paulo (USP).

Alexandre has published in the International Journal of Physical Distribution and Logistics Management and coordinates the Operations and Supply Chain Academic group at LinkedIn, which currently has nearly 20,000 members (March 2014).

Anne Gimeno is a founding-partner at CEBRALOG, a supply chain consultancy and training company headquartered in Brazil since 2001. Anne has also been the Managing-Director of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007.

Anne began her career at Procter and Gamble, where she gained executive experience in materials planning, sales, and customer service. For the past 15 years, she has worked as a senior consultant for companies such as GE, 3M, Bayer, Pepsico, Pernod Ricard, and several others.

Anne holds a Bachelor of Arts degree in Chemical Engineering and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield University’s School of Management, United Kingdom. She served as the director of the former Brazilian Logistics Association (2002―2003).

De la contraportada

Compare, choose, and execute on your optimal supply chain models and strategies

• Using supply chain strategy to grow sales, revenue, and market share
• Using supply chain strategy to reduce costs and cost to serve
• Customizing strategy for your own products, services, and environment
• Mastering the strategic elements of high-level SCM programs

This book will help you use supply chain strategy to grow sales and margins, deliver consistently superior customer experience, reduce cost, and drive more value to shareholders and stakeholders.

Global supply chain management experts Alexandre Oliveira and Anne Gimeno guide you through comparing and choosing models, implementing effective governance, and leveraging today’s highest-value applications and best practices.

Drawing on extensive field experience, they review today’s strategic supply chain challenges, and illuminate each leading strategy. They identify key strengths and weaknesses of each approach, helping you evaluate and apply them in your own business context.

This best-practice guide will be exceptionally valuable to all supply chain strategists, executives, practitioners, and students; and for anyone seeking high-level certification in the field.

Whatever your products or services, this book can help you apply supply chain strategy to optimize value for both shareholders and customers.

The authors—two of the field’s leading consultants—thoroughly discuss every supply chain mechanism for increasing value. You’ll find expert insights on establishing master plans to support complex and fluid supply chains; and for accelerating key cycles, including purchase-to-pay and manufacturing-to-revenue.

Supply Chain Management Strategy introduces strategic options for growing sales, margins, and market share; supporting sales and marketing initiatives, enhancing customer experience; offering differentiated service packages; balancing service with cost, and much more.

The authors share powerful tools and blueprints, including their exclusive Supply Network Business Value Model (SNValue), Business Value Impact Chart (BV Chart), and Balanced Control Panel (BC Panel). Using their tools and advice, you can transform your supply chain into a core driver of both short- and long-term profit.

• Sell more, with higher margins
• Satisfy customers with the right service level at the right cost
• Ensure continuity and reduce risk
• Shorten time-to-revenue
• Balance key tradeoffs more effectively
• Build a virtuous cycle that improves visibility and promotes innovation