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Selling Today: Partnering to Create Value - Tapa dura

Gerald, Manning; Michael, Ahearne

 
9780133543384: Selling Today: Partnering to Create Value
Tapa dura
ISBN 10: 0133543382 ISBN 13: 9780133543384
Editorial: Financial Times Prentice Hall, 2014

Sinopsis

For courses in Sales and Personal Selling.


Extensive, real-world applications, carefully integrated with current personal selling concepts.

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Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

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MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams―resulting in better performance in the course―and provides educators a dynamic set of tools for gauging individual and class progress.

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This program will provide a better teaching and learning experience―for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Help Students Apply Concepts: The Reality Selling Today Videos―which feature eleven role-play scenarios―allow students to assume the role of a salesperson in selling scenarios that are relevant in today’s competitive environment.
  • Encourage Critical Thinking: Participation in an exciting business entitled Gra Issues provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions.
  • Keep Your Course Current and Relevant: A highly interactive simulated website has been added to this edition.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763501/ISBN-13: 9780133763508. That package includes ISBN-10: 0133543382/ISBN-13: 9780133543384 and ISBN-10: 0133766608/ISBN-13: 9780133766608.

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MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. ? Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. ? MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. ? This program will provide a better teaching and learning experience-for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Help Students Apply Concepts: The Reality Selling Today Videos-which feature eleven role-play scenarios-allow students to assume the role of a salesperson in selling scenarios that are relevant in today's competitive environment. Encourage Critical Thinking: Participation in an exciting business entitled Gra Issues provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions. Keep Your Course Current and Relevant: A highly interactive simulated website has been added to this edition. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763501/ISBN-13: 9780133763508. That package includes ISBN-10: 0133543382/ISBN-13: 9780133543384 and ISBN-10: 0133766608/ISBN-13: 9780133766608. ? MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Financial Times Prentice Hall
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0133543382
ISBN 13 
9780133543384
Encuadernación
Tapa dura
Número de páginas
552
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia