Advertising & IMC: Principles and Practice, 10th Edition

3,64 valoración promedio
( 28 valoraciones por Goodreads )
 
9780133506884: Advertising & IMC: Principles and Practice, 10th Edition

For introductory courses in advertising.

 

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

 

MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:  

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

 

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958.

 

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.

Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.

Nancy Mitchell is associate professor of history at North Carolina State University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

William D. Wells
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Tapa blanda Cantidad: 5
Edición internacional
Librería
bookscollection
(Delhi, DELHI, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABEADH*##2592

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,39
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,90
De India a España
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Sandra Moriarty and Nancy D Mitchell
Editorial: PIE (PS) (2015)
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Tapa blanda Cantidad: 1
Edición internacional
Librería
United College Bookstore (UCB) / KUL6632
(Springfield Gardens, NY, Estados Unidos de America)
Valoración
[?]

Descripción PIE (PS), 2015. Estado de conservación: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![7396PS AdvertisingIMC]. Nº de ref. de la librería 978013350688488

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 5,26
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 15,25
De Estados Unidos de America a España
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

3.

Moriarty, Sandra; Mitchell, Nancy; Wells, William
Editorial: Pearson
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Tapa dura Cantidad: 10
Edición internacional
Librería
WFL
(Holtsville, NY, Estados Unidos de America)
Valoración
[?]

Descripción Pearson. Hardcover. Estado de conservación: New. 0133506886 New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-7 business days worldwide delivery. Nº de ref. de la librería INFFAC2042

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,38
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,54
De Estados Unidos de America a España
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

Moriarty, Sandra; Mitchell, Nancy; Wells, William
Editorial: Pearson
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Tapa dura Cantidad: 10
Edición internacional
Librería
WFL
(Holtsville, NY, Estados Unidos de America)
Valoración
[?]

Descripción Pearson. Hardcover. Estado de conservación: New. 0133506886 New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-7 business days worldwide delivery. Nº de ref. de la librería INFFAC5561

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,38
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,54
De Estados Unidos de America a España
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

5.

William D. Wells, Sandra Moriarty & Nancy D.Mitchell
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Softcover Cantidad: > 20
Edición internacional
Librería
LowPriceBookDeals
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Softcover. Estado de conservación: New. 10th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Nº de ref. de la librería LPBD3128379

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,33
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,62
De Estados Unidos de America a España
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

6.

William D. Wells
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Cantidad: 8
Edición internacional
Librería
EBOOKSTORE2010
(New Delhi, ND, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Nº de ref. de la librería SHUB140202

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,55
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a España
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

7.

Sandra Moriarty; Nancy Mitchell; William Wells
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Paperback Cantidad: > 20
Edición internacional
Librería
Bookstore99
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. This is an International Edition. Brand New Paperback- Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Nº de ref. de la librería RU_9780133506884

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,51
De Estados Unidos de America a España
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

8.

William D. Wells
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Tapa blanda Cantidad: 5
Edición internacional
Librería
Romtrade Corp.
(STERLING HEIGHTS, MI, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Nº de ref. de la librería AUSBNEW-69491

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,45
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Estados Unidos de America a España
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

9.

William D. Wells
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Cantidad: 8
Edición internacional
Librería
Bookshub
(Karol Bagh, India)
Valoración
[?]

Descripción Estado de conservación: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Nº de ref. de la librería ABE-FEB-140202

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,00
De India a España
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

10.

Moriarty, Sandra; Mitchell, Nancy; Wells, William
Editorial: Pearson
ISBN 10: 0133506886 ISBN 13: 9780133506884
Nuevos Tapa blanda Cantidad: > 20
Edición internacional
Librería
Sunshine Book Store
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Pearson. Estado de conservación: New. 0133506886 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería NU_9780133506884

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,12
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,66
De Estados Unidos de America a España
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda