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Sinopsis
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--For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
- Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
013347223X / 9780133472233 Consumer Behavior: Buying, Having, and Being Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
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0133450899 / 9780133450897 Consumer Behavior: Buying, Having, and Being
0133451925 / 9780133451924 NEW MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being
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Acerca del autor
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Consumer Behavior Buying, Having, and Being 2014 MyMarketingLab -- (11th Edition) Solomon, Michael G.
Librería: College Campus, North Fort Myers, FL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used. Nº de ref. del artículo: 013345089913122-CR02377755
Cantidad disponible: 3 disponibles
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Consumer Behavior: Buying, Having, and Being Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (11th Edition)
Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: New. Nº de ref. del artículo: 013347223X-11-32148360
Cantidad disponible: 1 disponibles