Consumer Behavior: Buying, Having, and Being (11th Edition)

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9780133450897: Consumer Behavior: Buying, Having, and Being (11th Edition)

&>For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

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  • Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
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Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

 

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"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

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