In the Line of Fire: How to Handle Tough Questions -- When It Counts - Tapa dura

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Jerry Weissman, the world’s #1 corporate presentations coach, founded and leads Power Presentations, Ltd. in Burlingame, California. His private clients include executives at hundreds of the world’s top companies including Intel, IBM, Microsoft, and Cisco Systems. Weissman coached Cisco’s executives before their immensely successful IPO roadshow; afterward, the firm’s chairman attributed at least two to three dollars of Cisco’s offering price to his work. Since then, he has coached the IPO road shows for nearly 600 companies, helping them raise hundreds of billions of dollars. Among them were Yahoo!, Intuit, Dolby Laboratories, eBay, and most recently Trulia, the real estate search engine company, whose shares jumped more than 40 percent during its first day of trading.

Weissman is author of the global best-selling Presenting to Win: The Art of Telling Your Story; The Power Presenter: Technique, Style, and Strategy; Presentations in Action: 80 Memorable Presentation Lessons from the Masters; and Winning Strategies for Power Presentations (all published by FT Press/Pearson Education).

De la contraportada

Imagine: You’re standing in front of an audience and you've just been asked the question you'd been dreading. Or, worse, you've been blindsided with a brutal question you never expected.

What do you do?
     

Jerry Weissman has spent decades preparing leaders for that moment. Weissman’s In the Line of Fire has established itself as the world’s definitive guide to answering brutally tough questions in public. He completely updated this classic with new examples and case studies, and even more great advice.
     

Using these examples from business, politics, media, and beyond, Weissman teaches you how to control your entire exchange with a hostile questioner and respond with perfect assurance. You’ll discover how to avoid the defensive, evasive, or contentious answers that ruin credibility—and destroy careers.
     

Whether you're an executive, entrepreneur, politician, fundraiser, interviewee, teacher—or even a student—you're judged on how you handle these moments. Get this book: handle them brilliantly .

* The question
* Your answer
* The questioner
* The audience
* The timing
* And, most important… yourself!