Advertising: Principles and Practice - Tapa blanda

Wells, William; Burnett, John J.; Moriarty, Sandra E.

 
9780133152197: Advertising: Principles and Practice
Tapa blanda
ISBN 10: 0133152197 ISBN 13: 9780133152197
Editorial: Pearson Education (US), 1995

Sinopsis

Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson Education (US)
Año de publicación
1995
Idioma
Inglés
ISBN 10 
0133152197
ISBN 13 
9780133152197
Encuadernación
Tapa blanda
Número de páginas
800
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780137228690: Advertising: Principles and Practices

Edición Destacada

ISBN 10:  0137228694 ISBN 13:  9780137228690
Editorial: Pearson, 1995
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