Practices for Engaging the 21st Century Workforce: Challenges of Talent Management in a Changing Workplace - Tapa dura

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Dr. William G. Castellano is the Executive Director of the Joint Center for Management Development, a Clinical Associate Professor at the Rutgers Business School and School of Management and Labor Relations, and the former Director of the Center for HR Strategy and HRM Undergraduate Programs. His research, teaching, and consulting activities are focused on the effective management of contract human capital and strategic alliances, employee engagement, and aligning business and Human Resource (HR) strategies to enhance organizational effectiveness. Bill has more than 30 years of experience working in corporate Fortune 50, entrepreneurial, and research environments. Before joining Rutgers University, he was a Managing Partner at an executive search firm and a Chief Marketing Officer at a national HR outsourcing company. He also held senior HR management positions at Merrill Lynch and Manufacturers Hanover Trust where he was involved with HR strategies and practices that supported both individual business groups and the global enterprise. Bill is an accomplished researcher publishing his work in practitioner and academic journals and is a frequent speaker at national HR and business conferences.

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Yesterday’s engagement techniques don’t work anymore. Here’s what does:

• A realistic, comprehensive model for engaging today’s radically different workforces
• Develop more adaptable organizational structures and more multidimensional HR systems
• New case studies: IBM, Ernst & Young, Google, SAS, Whole Foods, American Express, Colgate-Palmolive, and more
• For every workforce management strategist, executive, and practitioner

Employee engagement is more crucial than ever. But everything else has changed. “New normal” businesses aren’t just lean: They border on anorexic. Old workplace social contracts are being ripped up and reinvented. Companies and employees both have radically new expectations. “Black swan” events happen constantly, making adaptability the new holy grail. To engage people now, you need new frameworks, strategies, and tactics. This book delivers them.

Drawing on cutting-edge case studies and research, Dr. William G. Castellano clarifies the real drivers, conditions, and behaviors of engagement and helps you tightly link your programs to the outcomes you want. You’ll learn how to transcend “one size fits all” HR practices to engage a workforce that’s diverse in every respect: from age and culture to motivation and goals.

Whatever your HR management role, this guide will help you transform engagement from “theory” and “hope” to what it can and should be: a key source of competitive advantage.

Today’s workforces, companies, and business environments have changed in fundamental ways. There’s a “new normal”: Whatever happens to the economy, companies will stay lean and rely heavily on contingent workforces. Engagement is more crucial than ever, but old approaches to achieving it no longer work. In this book, Bill Castellano presents a comprehensive, innovative model of engagement that responds to today’s new realities and helps you anticipate tomorrow’s.

Drawing on more than 30 years as a pioneering HR practitioner and researcher, Castellano identifies what really drives engagement now and specifies the achievable strategic outcomes of engagement. Through powerful new research and case studies, he shows how to engage today’s multidimensional and changing workforce, in an environment that’s as complex as today’s workers.

You’ll learn how to develop adaptable organizational structures and management systems tailored to the needs of today’s workforces: systems that strengthen engagement and deliver the business performance benefits they promise.

• THE 21st CENTURY WORKFORCE AND THE “NEW NORMAL”
  Recognizing the implications of today’s radically new talent management challenges
• BUILDING A NEW FRAMEWORK FOR ENGAGING TODAY’S EMPLOYEES
  Linking your practices with the real drivers, conditions, and outcomes of engagement
• ADAPTING TO HANDLE CHAOS AND “BLACK SWANS”
  Achieving the numerical and functional flexibility you need to manage nonstop change
• SELECTING OPTIMAL TACTICS FROM YOUR COMPLETE ENGAGEMENT TOOLKIT
  Identifying the engagement investments most likely to succeed in your organization