Negotiating with Backbone:Eight Sales Strategies to Defend Your Price and Value - Tapa dura

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Reed K. Holden, CEO and Founder of Holden Advisors, is a world-class pricing  expert who has spent the past 20 some years helping clients build go-to-market strategies to drive price leadership and  profitable growth. His firm has been  consulting with clients for 10 years to  improve and sustain pricing power in highly competitive markets. His latest work with salespeople focuses on successfully dealing with high pressure procurement departments through more effective value positioning, selling, and negotiation. With Mark Burton, he wrote Pricing with Confidence: Ten Ways to Stop Leaving Money on the Table. He is also coauthor of the second and third editions of The Strategy and Tactics of Pricing.

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Procurement relief! Salespeople can unlock the mystery of procurement price pressure and bidding wars for less than the price of a dinner.Negotiating with Backbone is the first negotiation book of its kind that doesn t teach manipulative tricks rather it focuses on winning strategies that turn into orders. Buy it, read it, bank it.

Jeffrey Gitomer, author, Little Red Book of Selling

It comes as no surprise that evolving procurement organizations are placing increasing pressure on supplier salespeople. Holden distinguished among price, relationship, and value buyers; then offers down-to-earth practical approaches for successful business results. The entire sales organization will learn from Negotiating with Backbone; after all, Holden s been there, done that!

Noel Capon, R.C. Kopf Professor of International Marketing, Columbia Business School; coauthor,Sales Eats First

This is a must-read for sales, sales management, and even executive management. The recent evolution of procurement to negatively impact seller margins and therefore sales commissions with complex buying behaviors is real! Holden provides detailed steps to recognize and address these strategies and tactics to maximize profitability. More than a book, it s a reference guide that should be at your fingertips to use daily to coach and mentor the sales organization. It will with me.

Lewis Miller, CEO and President, Qvidian

If you sell B2B (or lead a B2B sales organization), you re facing a brutal, profit-draining force that threatens your very survival: the procurement department. InNegotiating with Backbone, world-renowned pricing strategist Dr. Reed K. Holden offers a complete plan for re-leveling the playing field, restoring your pricing power, fighting back against ruthless procurement organizations and winning!

Holden reviews how customer buyer behaviors and the procurement function have permanently transformed the sales process and why conventional selling is getting even tougher. Next, he shows how to systematically anticipate and respond to each of procurement s most sophisticated traps, gambits, and tricks.

Negotiating with Backbone brings together actionable best practices for strengthening customer relationships and selling with tangible value, despite procurement s interference negotiating far more effectively with economic buyers of all kinds fixing pricing mistakes you ve already made giving sales teams all the tools and insights they now need to succeed!

Understand your true value and power in the sales process
What procurement doesn t want you to know about them, and about you

Re-stack the deck in your favor

Ten detailed tactics for escaping the procurement buzzsaw

Recognize and plan for every type of buyer

Get better results with price buyers, relationship buyers, value buyers, and poker players

Stop surrendering, start negotiating

Master today s eight most important negotiating scenarios for each buyer behavior