Better Business: Student Value Edition

Reseña del editor

Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.

Better Business offers the business content aspiring professionals need, but in abetter way. By presenting the material in a stimulating Q&A format,Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.

Biografía del autor

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.