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Sinopsis
The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from International and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. The text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text should help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.
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Reseña del editor
The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from International and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. The text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text should help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Exploring Corporate Strategy: Text and Cases (3rd Edition)
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Prentice Hall, 1993
ISBN 10: 013297441X
ISBN 13: 9780132974417
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Exploring Corporate Strategy: Text and Cases (3rd Edition)
Publicado por
Prentice Hall, 1993
ISBN 10: 013297441X
ISBN 13: 9780132974417
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Exploring Corporate Strategy: Text and Cases (3rd Edition)
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Paperback. Condición: Very Good. Exploring Corporate Strategy: Text and Cases (3rd Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780132974417
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Exploring Corporate Strategy: Text and Cases (3rd Edition)
Publicado por
Prentice Hall, 1993
ISBN 10: 013297441X
ISBN 13: 9780132974417
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Paperback
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Exploring Corporate Strategy: Text and Cases (3rd Edition)
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Prentice Hall, 1993
ISBN 10: 013297441X
ISBN 13: 9780132974417
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Librería: Reuseabook, Gloucester, GLOS, Reino Unido
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Exploring Corporate Strategy: Text and Cases (3rd Edition)
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Prentice Hall 01/04/1993, 1993
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ISBN 13: 9780132974417
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Exploring Corporate Strategy: Text and Cases (3rd Edition)
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Prentice Hall, 1993
ISBN 10: 013297441X
ISBN 13: 9780132974417
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Exploring Corporate Strategy: Text and Cases (3rd Edition)
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Prentice Hall, 1993
ISBN 10: 013297441X
ISBN 13: 9780132974417
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Exploring Corporate Strat T&c
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Prentice Hall, 1993
ISBN 10: 013297441X
ISBN 13: 9780132974417
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Exploring Corporate Strategy: Text and Cases (3rd Edition)
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Prentice Hall, 1993
ISBN 10: 013297441X
ISBN 13: 9780132974417
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