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Sinopsis
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
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Reseña del editor
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
Biografía del autor
DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.
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- EditorialPrentice Hall Ptr
- Año de publicación1994
- ISBN 10 0132914778
- ISBN 13 9780132914772
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas140
- Contacto del fabricanteno disponible
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Essence of Competitive Strategy, The (The Essence of Management)
Publicado por
Pearson Education (US), United States, Upper Saddle River, 1994
ISBN 10: 0132914778
ISBN 13: 9780132914772
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001131954
Cantidad disponible: 2 disponibles
Imagen de archivo
Essence of Competitive Strategy, The (The Essence of Management)
Publicado por
Prentice Hall Ptr, 1994
ISBN 10: 0132914778
ISBN 13: 9780132914772
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL8922978
Cantidad disponible: 1 disponibles
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The Essence of Competitive Strategy
Publicado por
Pearson Education, Limited, 1994
ISBN 10: 0132914778
ISBN 13: 9780132914772
Antiguo o usado
Tapa blanda
Original o primera edición
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP35449375
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Essence of Competitive Strategy, The
Publicado por
Prentice Hall Ptr, 1995
ISBN 10: 0132914778
ISBN 13: 9780132914772
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Très bon. Ancien livre de bibliothèque. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: F-059-558
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Essence Competitive Strategy (Essence of Management Series)
Librería: Bahamut Media, Reading, Reino Unido
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780132914772
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Essence Competitive Strategy (Essence of Management Series)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Essence Competitive Strategy (Essence of Management Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780132914772
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The Essence of Competitive Strategy (Essence of Management Series)
Publicado por
Prentice Hall, 1994
ISBN 10: 0132914778
ISBN 13: 9780132914772
Antiguo o usado
Paperback
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 4066651
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The Essence of Competitive Strategy (The Essence of Management)
Publicado por
Prentice Hall, 2001
ISBN 10: 0132914778
ISBN 13: 9780132914772
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780132914772. Nº de ref. del artículo: 9762436
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The Essence of Competitive Strategy (The Essence of Management)
Publicado por
Prentice Hall, 2001
ISBN 10: 0132914778
ISBN 13: 9780132914772
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780132914772. Nº de ref. del artículo: 9762438
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Essence of Competitive Strategy, The
Publicado por
Pearson P T R, 1995
ISBN 10: 0132914778
ISBN 13: 9780132914772
Antiguo o usado
Tapa blanda
Librería: MusicMagpie, Stockport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1747349281. 5/15/2025 10:48:01 PM. Nº de ref. del artículo: U9780132914772
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