Sinopsis
For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process.
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para Introduction to Marketing Communications: An Integrated...
Imagen de archivo
Introduction to Marketing Communications : An Integrated Approach
Publicado por
Prentice Hall, Upper Saddle River, NJ, 1997
ISBN 10: 0132690853
ISBN 13: 9780132690850
Antiguo o usado
Tapa dura
Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Edition Unstated. Used book, light shelf wear, very good condition, text appears very clean. binding is in good sturdy condition. Multiple copies available this title. Quantity Available: 15. Category: Business, Finance & Marketing; Communications & Media. ISBN: 0132690853. ISBN/EAN: 9780132690850. Pictures of this item not already displayed here available upon request. Inventory No: ABE333969164. Nº de ref. del artículo: ABE333969164
Comprar usado
EUR 14,48
Envío por EUR 5,58
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 15 disponibles
Imagen del vendedor
Introduction to Marketing Communications
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Nº de ref. del artículo: rev3605360182
Comprar usado
EUR 6,18
Envío por EUR 15,53
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Introduction to Marketing Communications: An Integrated Approach
Publicado por
Pearson College Div, 1997
ISBN 10: 0132690853
ISBN 13: 9780132690850
Antiguo o usado
Tapa dura
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Bon. Ancien livre de bibliothèque avec équipements. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: G-888-698
Comprar usado
EUR 6,41
Envío por EUR 16,50
Se envía de Francia a Estados Unidos de America
Se envía de Francia a Estados Unidos de America
Cantidad disponible: 1 disponibles