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Sinopsis
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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Reseña del editor
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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Marketing Management: Analysis, Planning and Control
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Tapa blanda
Librería: MusicMagpie, Stockport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1759328186. 10/1/2025 2:16:26 PM. Nº de ref. del artículo: U9780132613637
Cantidad disponible: 1 disponibles
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Nº de ref. del artículo: CHL4790878
Cantidad disponible: 1 disponibles
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Marketing Management: Analysis, Planning and Control
Publicado por
Pearson Education (US), United States, Upper Saddle River, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001264758
Cantidad disponible: 3 disponibles
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Marketing Management : Analysis, Planning, Implementation and Control
Publicado por
Prentice Hall PTR, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 50983611-20
Cantidad disponible: 1 disponibles
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Marketing Management : Analysis, Planning, Implementation and Control
Publicado por
Prentice Hall PTR, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 39874179-20
Cantidad disponible: 1 disponibles
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Publicado por
Pearson US Imports and PHIPEs, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Paperback
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 2242359
Cantidad disponible: 1 disponibles
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Publicado por
Pearson US Imports and PHIPEs, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Paperback
Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: mon0001426967
Cantidad disponible: 1 disponibles
Edición internacional
Marketing Management. Analysis, Planning, Implementation, and Control
Publicado por
Prentice-Hall, New Jersey, 1994
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Paperback
Librería: Victoria Bookshop, BERE ALSTON, DEVON, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: G+. International Edition. A good copy, virtually as new, with minor scuffing to cover edges and slight loss to bottom corner of front cover. Heavy book, will incur additional postage charge. Immediate despatch from the UK. 4to. International Edition. Book. Nº de ref. del artículo: 90024967
Cantidad disponible: 1 disponibles
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780132613637
Cantidad disponible: 2 disponibles
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780132613637
Cantidad disponible: 2 disponibles