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Sinopsis
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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Reseña del editor
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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- EditorialPEARSON UNIVERSIDAD
- Año de publicación1997
- ISBN 10 0132613638
- ISBN 13 9780132613637
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas832
- Contacto del fabricanteno disponible
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Marketing Management
Publicado por
Prentice Hall, 1997
ISBN 10: 0132613638
ISBN 13: 9780132613637
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Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Condición: Fine. The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance. Nº de ref. del artículo: f4d5d16b-092d-4939-a28e-192878c92436
Cantidad disponible: 1 disponibles
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Marketing Management: Analysis, Planning and Control
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001264758
Cantidad disponible: 1 disponibles
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Marketing Management: Analysis, Planning and Control
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR001196729
Cantidad disponible: 1 disponibles
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
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Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Nº de ref. del artículo: CHL4288072
Cantidad disponible: 1 disponibles
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Marketing Management : Analysis, Planning, Implementation and Control
Publicado por
Prentice Hall PTR, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 39874179-20
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Marketing Management : Analysis, Planning, Implementation and Control
Publicado por
Prentice Hall PTR, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 50983611-20
Cantidad disponible: 1 disponibles
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Publicado por
Pearson US Imports and PHIPEs, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Paperback
Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: mon0000065700
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Publicado por
Pearson Education (US) 01/08/1996, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
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Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780132613637
Cantidad disponible: 2 disponibles
Edición internacional
Marketing Management. Analysis, Planning, Implementation, and Control
Publicado por
Prentice-Hall, New Jersey, 1994
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Paperback
Librería: Victoria Bookshop, BERE ALSTON, DEVON, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: G+. International Edition. A good copy, virtually as new, with minor scuffing to cover edges and slight loss to bottom corner of front cover. Heavy book, will incur additional postage charge. Immediate despatch from the UK. 4to. International Edition. Book. Nº de ref. del artículo: 90024967
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Marketing Management: Analysis, Planning and Control
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs7753212981
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