Basic Marketing Research:International Edition - Tapa blanda

Naresh, Malhotra

 
9780132570183: Basic Marketing Research:International Edition

Sinopsis

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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Reseña del editor

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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