A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
"Sinopsis" puede pertenecer a otra edición de este libro.
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Librería: Corner of a Foreign Field, Tokyo, TOKYO, Japon
Soft cover. Condición: Good. No Jacket. 5th or later Edition. 2011.Softcover.Good condition.350 pages.Ships from Japan.Usually ships in 1-2 working days. Nº de ref. del artículo: 36073
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