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NEW MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice (Mymarketinglab)
Sinopsis
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Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.
Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.
Nancy Mitchell is associate professor of history at North Carolina State University.
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Edición internacional
Advertising and IMC : Principles and Practice, 9th edition
Edición internacionalLibrería: Sizzler Texts, SAN GABRIEL, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: New. Estado de la sobrecubierta: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Nº de ref. del artículo: ABE-10787133038
Cantidad disponible: Más de 20 disponibles
Edición internacional
Advertising & IMC: Principles and Practice, 9th
Edición internacionalLibrería: Aideo Books, San Marino, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Trade paperback. Condición: New in new dust jacket. 9th ed. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. Audience: General/trade. Nº de ref. del artículo: K153C0000480
Cantidad disponible: Más de 20 disponibles