Presentations in Action: 80 Memorable Presentation Lessons from the Masters - Tapa dura

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World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he's learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don't just demonstrate what's universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book's five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together. From clarifying "What's in it for you?" to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions-and packed with inspiration, too!

Contraportada

“Jerry Weissman is the Jedi Master of presentations and effective communication. I’ve added this important and to-the-point book to my Jerry Weissman collection. Another fabulous read from the Silicon Valley legend.”

Garr Reynolds, author of Presentation Zen and The Naked Presenter

“Across all fields there is one common trait of leaders: the ability to persuade groups to follow. This is the field guide to persuasion, thus the field guide to successful leadership.”

Scott Cook, Co-Founder and Chairman of the Executive Committee, Intuit, Inc.

“These simple lessons make it easier to be much better. Jerry taught me how to capture my audience’s attention in the first minute of my talks with just six words, ‘Tell a story, not a joke.’ What a difference.”

Bill Davidow, Venture Capitalist, author of Marketing High Technology and Overconnected

“Jerry gives you 80 secrets from the world’s best persuaders, compacted into bite-sized chapters that make them easy to read and easy to apply. Taken together they define the dynamics of communication that can and have changed the world.”

Peter Guber, Chairman of Mandalay Entertainment

“There’s nothing I love more than case studies and great presentations. Jerry’s book provides case studies so you can make great presentations. It doesn’t get more enchanting than this.”

Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions

“Loved the book; it is the key to ‘message received’ because what is said is less important than what is heard!”

Vinod Khosla, Partner, Khosla Ventures

“80 presentation lessons from the masters is like listening to football advice from Vince Lombardi--elegant, purposeful, and direct. In this compact but complete book, Jerry Weissman gives you all the right slants on public speaking and presentations.”

C. Richard Kramlich, Chairman, New Enterprise Associates

“Jerry’s coaching has been invaluable for many of our c-suite clients as they prepare for their debut or return to the public markets. His high-impact presentation approach has been tremendously successful.”

Michael Millman, Managing Director, J.P. Morgan—Equity Capital Markets

Want to Make Outstanding Presentations? Learn from the Best!

Legendary presentation coach Jerry Weissman has spent decades showing top executives how to make winning, mission-critical presentations. He’s discovered that the best way to teach effective presentation techniques is to show them in action. That’s what he does in this remarkable book.

Presentations in Action serves up 80 outstanding examples from current events, politics, science, art, music, literature, cinema, media, sports, the military--even ancient history--that offer valuable lessons for today’s presenters. From Aristotle to Oprah, Reagan to Obama, Mark Twain to Jerry Rice, Weissman reveals the universal techniques of human communications...and demonstrates how to turn them into powerful solutions for your most important presentation challenges.

One simple, bite-size story at a time, you’ll learn how to supercharge every single element of your message. Then, Weissman shows how to bring them all together and deliver them in an inspiring...unforgettable presentation...sure to captivate and win over any audience!

Weissman shows you how to

Content: Master the art of telling your story.

Graphics: Design PowerPoint slides that work brilliantly.

Delivery: Make actions speak louder than words.

Q&A: Listen more effectively, and handle even the toughest questions.

Integration: Put it all together in one seamless, winning presentation!