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Sinopsis
For undergraduate and graduate marketing strategy courses.
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.
The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
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For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
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Strategic Marketing Problems: Cases and Comments
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00132465493-G
Cantidad disponible: 1 disponibles
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Strategic Marketing Problems: Cases and Comments
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780132465496. Nº de ref. del artículo: 9706961
Cantidad disponible: 1 disponibles
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Strategic Marketing Problems: Cases and Comments: International Edition
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780132465496. Nº de ref. del artículo: 8663380
Cantidad disponible: 1 disponibles
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Strategic Marketing Problems: Cases and Comments
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780132465496. Nº de ref. del artículo: 8663379
Cantidad disponible: 1 disponibles
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Strategic Marketing Problems: Cases and Comments (Twelfth Edition)
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780132465496. Nº de ref. del artículo: 9427235
Cantidad disponible: 1 disponibles
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Strategic Marketing Problems: Cases and Comments
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780132465496
Cantidad disponible: 1 disponibles
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Strategic Marketing Problems: Cases and Comments
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Strategic Marketing Problems: Cases and Comments This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780132465496
Cantidad disponible: 1 disponibles
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Strategic Marketing Problems
Librería: unifachbuch e.K., Köln, NRW, Alemania
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing. 708 pp. Englisch. Nº de ref. del artículo: INF1000032284
Cantidad disponible: 2 disponibles
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Strategic Marketing Problems: Cases and Comments (International Edition)
Publicado por
Pearson Academic, 2009
ISBN 10: 0132465493
ISBN 13: 9780132465496
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.5. Nº de ref. del artículo: G0132465493I5N00
Cantidad disponible: 1 disponibles
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Strategic Marketing Problems: Cases and Comments
Publicado por
Pearson, USA, 2009
ISBN 10: 0132465493
ISBN 13: 9780132465496
Antiguo o usado
Softcover
Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Softcover. Condición: Good. 12th Edition. Used good, Text appears to have markings. Book's cover has scuffs, wear and corner bumps. Spine appears to have wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132465493. ISBN/EAN: 9780132465496. Pictures of this item not already displayed here available upon request. Inventory No: 1561025331. Nº de ref. del artículo: 1561025331
Cantidad disponible: 1 disponibles