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Sinopsis
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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Reseña del editor
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Marketing Management: Analysis, Planning, Implementation, and Control
Publicado por
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Librería: Evergreen Goodwill, Seattle, WA, Estados Unidos de America
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hardcover. Condición: Good. Nº de ref. del artículo: mon0000776606
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Marketing Management
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132435101
ISBN 13: 9780132435109
Antiguo o usado
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. Nº de ref. del artículo: 00094026897
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Imagen de archivo
Marketing Management
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132435101
ISBN 13: 9780132435109
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Fair. An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. Nº de ref. del artículo: 00097057163
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EUR 5,03
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Imagen de archivo
Marketing Management
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132435101
ISBN 13: 9780132435109
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. Nº de ref. del artículo: 00094164855
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Marketing Management: Analysis, Planning, Implementation, and Control
Publicado por
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Nº de ref. del artículo: GWV.0132435101.G
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Imagen de archivo
Marketing Management: Analysis, Planning, Implementation, and Control
Publicado por
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0132435101I2N00
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Imagen de archivo
Marketing Management: Analysis, Planning, Implementation, and Control
Publicado por
Pearson College Div, 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
Antiguo o usado
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Librería: More Than Words, Waltham, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. A sound copy with only light wear. Overall a solid copy at a great price! Nº de ref. del artículo: BOS-L-05f-01733
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Marketing Management: Analysis, Planning, Implementation, and Control
Publicado por
Pearson College Div (edition 9th), 1999
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fair. 9th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Nº de ref. del artículo: 0132435101-7-1
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Imagen de archivo
Marketing Management
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132435101
ISBN 13: 9780132435109
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Very Good. An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. Nº de ref. del artículo: CIN0132435101VG
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EUR 6,87
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Se envía dentro de Estados Unidos de America
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Imagen de archivo
Marketing Management
Publicado por
Pearson Education (US), 1996
ISBN 10: 0132435101
ISBN 13: 9780132435109
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Fair. An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. Nº de ref. del artículo: CIN0132435101A
Comprar usado
EUR 6,87
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 2 disponibles