Driving profitable growth is not easy. This book provides tools and a framework for successfully sustaining profitable growth. The book is organized in two parts: Part I devoted to strategy and part II to execution. The author's begin by presenting four renewal strategies: protecting and extending, transforming, building, and leveraging, and illustrate how the latter two can be combined to ensure continuous renewal and sustain profitable growth. In Part II, the authors focus on the execution of renewal strategies. It examines the characteristics of the entrepreneur-manager, who is often the driver of renewal within an organization, explains how to locate a suitable organizational home for the project, presents ways to create support for its implementation, and coaching the entrepreneur-manager to success. The book then goes on to examine the role that top leadership must take in this process, including providing the overarching vision, values and culture to promote continuous renewal, and in managing the inevitable dilemmas in executing it.About the Author:
Dr. Bala Chakravarthy is Professor of Strategy and International Management at IMD, where he holds the Shell Chair in Sustainable Business Growth. His areas of expertise include strategy process, corporate entrepreneurship, and managing organic growth. He has served on the Board of the Strategic Management Society, and is an Inaugural Fellow of that society. Dr. Peter Lorange is President of IMD and Nestle Professor of International Business. His areas of expertise include strategy process, joint ventures, and international strategy. He serves as a board member for several corporations, and is an Inaugural Fellow of the Strategic Management Society.
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Descripción Pearson Prentice Hall, 2007. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0132339528
Descripción Pearson Prentice Hall, 2007. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110132339528
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97801323395201.0