Primarily intended for undergraduate students majoring in advertising, marketing, and management
Kleppner’s Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.
"Sinopsis" puede pertenecer a otra edición de este libro.
Primarily intended for undergraduate students majoring in advertising, marketing, and management this book blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 17,68 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoLibrería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2050grams, ISBN:0132308290. Nº de ref. del artículo: 8484624
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2050grams, ISBN:0132308290. Nº de ref. del artículo: 8484625
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 4.4. Nº de ref. del artículo: G0132308290I4N00
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00036222380
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Librería: Allied Book Company Inc., Ligonier, IN, Estados Unidos de America
Hardcover. Condición: Fair. Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover is worn, mostly corners and binding. Acceptable. Nº de ref. del artículo: 110-05-00170
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Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_341907051
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Librería: OM Books, Sevilla, SE, España
Condición: usado - bueno. Nº de ref. del artículo: 9780132308298
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